Few things beat the flexibility of a multi-retailer gift card, but knowing exactly where to spend it can make or break the experience. The Her Gift Card, available in Australia since at least 2022, gives you access to 70+ brands — from Woolworths to Adore Beauty — but the rules around online conversion and balance checks aren’t always obvious. This guide walks you through every participating retailer, how to check your balance, and the real limits on converting your card to cash or specific stores like Shein.
Participating brands (Australia): 70+ retailers including Woolworths, Kmart, and Adore Beauty ·
Maximum online balance check: Available via thecardnetwork.com.au ·
Physical card purchase locations: Woolworths, Coles, Target, Big W ·
Multi-brand coverage: Fashion, beauty, home, and electronics
Quick snapshot
- Available at Woolworths, Coles, Target, Big W in-store (The Card Network (official gift card issuer))
- 70+ Australian retailers including ASOS, JD Sports, Nike, Sportsgirl, Adore Beauty, Peter Alexander, and Adairs (Ultimate Gift Cards (multi-retailer gift card marketplace))
- Online at thecardnetwork.com.au/check-balance or at any participating retailer checkout (The Card Network (official issuer))
- Cannot convert to cash; use balance to buy e-gift vouchers at selected retailers via thecardnetwork.com.au (The Card Network (official policy))
Here’s a snapshot of the card’s key specifications.
| Feature | Detail |
|---|---|
| Launch year | Not specified (active at least since 2022) |
| Participating retailers | 70+ including Woolworths, Kmart, Adore Beauty, Sportsgirl (The Card Network (official issuer)) |
| Purchase locations | Woolworths, Coles, Target, Big W (The Card Network) |
| Balance check URL | thecardnetwork.com.au (The Card Network) |
| Cash conversion | Not allowed (The Card Network (official policy)) |
| Online redemption | Yes, at participating online stores (Ultimate Gift Cards (retailer directory)) |
| Expiry | 36 months from date of issue (The Card Network) |
| Partial payment allowed | Yes – if transaction exceeds balance, remainder must be paid by another card or cash (The Card Network) |
What Stores Can Her Gift Card Be Used In?
The Her Gift Card works at a wide range of Australian retailers across fashion, beauty, home, electronics, and grocery. The The Card Network (official issuer) states that the card is accepted at 70+ brands, with new partners added periodically.
List of major Australian retailers accepting her gift card
- Fashion & accessories: ASOS, JD Sports, Nike, Sportsgirl, Culture Kings, Peter Alexander, Adairs
- Beauty: Adore Beauty, Priceline (select stores), Mecca (select locations – check in advance)
- Home & electronics: Adairs, The Iconic, Temple & Webster, Officeworks (via multi-retailer partner networks)
- Grocery & everyday: Woolworths, Kmart, Target, Big W (The Card Network)
Six categories, one pattern: the Her Gift Card covers high‑traffic Australian retail chains but excludes some major names like Coles (purchase only, not redemption) and Bunnings.
Bottom line: The Her Gift Card is a genuine multi‑brand tool for everyday spending in Australia, but the best value comes from stores that allow both in‑store and online redemption. Fashion and beauty shoppers get the widest choice; electronics seekers may need to search harder.
How to identify participating stores
To check if a specific retailer accepts the Her Gift Card, visit The Card Network’s store list or use the “Where to use” tool on the Ultimate Gift Cards (retailer directory). Because GCDB (multi-retailer gift card comparison site) notes that participating retailers can change without notice, always confirm directly before buying or spending.
While the card works at 70+ outlets, not all of those allow online use. The Card Network requires you to select a retailer on its site to see specific redemption instructions – a step many first‑time users miss.
Can You Use Her Gift Card at TK Maxx?
TK Maxx is not listed as a participating retailer for the Her Gift Card, based on current directories from The Card Network and Ultimate Gift Cards. If TK Maxx was your target, consider these alternatives:
- Sportsgirl – strong overlap with TK Maxx’s fashion and accessory range
- Adore Beauty – for beauty and personal care
- Peter Alexander – sleepwear and home fragrance
The implication: the Her Gift Card excels at mid‑range fashion and beauty, but bargain hunters who rely on TK Maxx will need to pivot to different brands.
How to Convert Her Gift Card to Shein or Other Retailers?
You cannot directly transfer the Her Gift Card balance to a Shein account because Shein is not a participating retailer. However, you can use the card’s balance to purchase a Shein e‑gift voucher through a partner retailer that sells Shein vouchers (such as selected online gift card exchanges). The The Card Network (official issuer) explains that a “swap” or conversion requires your card balance to be equal to or greater than the e‑gift voucher amount – and the conversion must be done through their site.
Steps to convert her gift card balance to Shein
- Check your balance at thecardnetwork.com.au to confirm you have enough funds for the desired Shein voucher.
- Find a retailer that sells Shein e‑gift cards – for example, some multi‑retailer platforms allow you to use your Her Gift Card as payment for a Shein voucher. (Note: this is a workaround, not a direct conversion.)
- Initiate the swap on The Card Network’s conversion page. If the balance is sufficient, you can exchange your Her e‑gift for a Shein e‑gift (subject to availability).
- If the conversion fails, contact The Card Network support. Their policy says a lower‑balance card may still decline even with sufficient funds (The Card Network (conversion warning)).
Alternatively, spend the balance at a direct online retailer like Adore Beauty or The Iconic – both accept the Her Gift Card for online purchases.
Bottom line: Getting to Shein requires a two‑step workaround, and success depends on voucher availability. The Card Network’s own support notes that even sufficient balances can fail. For Australian shoppers, the cleanest path is switching to a brand that accepts the Her Gift Card natively.
How to Check Her Gift Card Balance Online?
Checking your balance is straightforward. The The Card Network (official issuer) provides two methods:
- Online: Visit thecardnetwork.com.au, navigate to “Check Balance,” enter your card number and CVV (the 3‑digit code on the back).
- In‑store: Ask any staff member at a participating retailer (Woolworths, Kmart, Target, Big W) to check the balance at their checkout terminal.
No phone balance check is available directly from The Card Network. If the sum of your purchases exceeds the balance, the remaining amount must be paid with another payment method (The Card Network (partial payment policy)).
The trade‑off: online checking is fast and private, but in‑store checking is only possible if you visit a retailer that displays your balance at the register – something not all staff are accustomed to doing.
Can I Convert My Her Gift Card to Cash?
No. The The Card Network (official policy) clearly states that the Her Gift Card cannot be exchanged for cash. The balance must be spent at participating stores or used to buy an e‑gift voucher for a partnered retailer.
- Alternative 1: Spend the full balance on items at any participating retailer.
- Alternative 2: Use the balance to purchase an e‑gift for a retailer you prefer (subject to minimum balance and exchange rules on The Card Network).
- Alternative 3: Transfer the balance to another person? Not allowed – the card is non‑transferable.
Upsides
- Usable at 70+ Australian retailers including Woolworths, Kmart, ASOS, and Adore Beauty
- No extra fees for checking balance online
- Can split payment – use card + cash or another card
- Valid for 36 months from issue
Downsides
- Cannot convert to cash under any circumstance
- Not all 70+ retailers support online redemption – require in‑store use
- Direct conversion to Shein is not possible; requires a workaround
- Concession stores (like TK Maxx) and third‑party stockists are excluded
Confirmed Facts
- Her Gift Card accepted at Woolworths, Kmart, Target, Big W (The Card Network)
- Balance check via thecardnetwork.com.au (The Card Network)
- Cash conversion not allowed (The Card Network)
- 70+ participating brands (Ultimate Gift Cards)
- Card expires 36 months after issue (The Card Network)
What’s Unclear
- Whether Shein is directly convertible without using a workaround – The Card Network does not list Shein as a partner
- Specific denominations available at each purchase retailer (e.g., $25, $50, $100 at Coles vs Woolworths)
- International use restrictions – the card is designed for Australia and may decline overseas
Expert Perspectives
“Her gift cards can be purchased at Woolworths, Coles, Target, and BIG W stores Australia-wide. The card is activated when scanned at the checkout.”
— The Card Network (official gift card issuer), product page
“The Her card is available in denominations and can be used online, in-store, or exchanged for an eGift of a participating retailer.”
— Ultimate Gift Cards (multi-retailer gift card marketplace), product page
For anyone who regularly shops at Australia’s biggest retail chains, the Her Gift Card offers real flexibility – as long as you don’t need cash or a specific niche brand. The ability to check balances online, split payments, and choose from 70+ partners makes it a solid middle-ground gift. The catch, however, is the conversion barrier: you cannot simply direct funds to Shein or cash out. For the Australian shopper who wants the freedom of a multi‑store card without locking into one brand, the Her Gift Card works well – but plan your spending around its partner list, not the other way around.
Frequently asked questions
Can I use her gift card at Coles?
You can purchase a Her Gift Card at Coles, but you cannot redeem it there. Coles is not a participating retailer for spending.
How long does her gift card last?
The card is valid for 36 months from the date of issue, as stated by The Card Network.
Can I use her gift card for online shopping?
Yes, at participating retailers that support online redemption. Check The Card Network for each retailer’s online instructions.
Is there a fee to check my her gift card balance?
No, checking your balance online at thecardnetwork.com.au or in‑store is free.
Can I use her gift card overseas?
The card is designed for Australian retailers. International use is not guaranteed and likely will be declined.
What happens if I lose my her gift card?
The Card Network treats lost cards like cash. If lost, the balance cannot be recovered. Treat it like a prepaid debit card.
Can I split payment between her gift card and credit card?
Yes, if the transaction exceeds your gift card balance, you may pay the remainder by another card or cash (The Card Network).
Are there any restrictions on what I can buy with her gift card?
No specific product restrictions, but the card cannot be used at concession stores or third‑party stockists (The Card Network).
Noah Harper is Senior Reporter at Southern Focus, covering breaking stories and explainers.